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Business Analyst

As a Business Analyst, you will be supporting the analytics and research leg of Blue Corona, providing internal teams and our clients with industry-leading insights and actionable takeaways within the digital landscape. Strong analytical and organizational skills are necessary to maximize the process from data to information, insight, and action. You will use many analytical and research tools to continually find industry insights and report on those succinctly, thoughtfully, and accurately. 

A lot of our industry focus is on local service businesses--think HVAC companies, plumbers, doctors, home remodelers, lawyers, landscapers, financial planners, and more.  

Job Responsibilities 

  • Perform and compile competitive analyses on our clients, competitors, and their customers 
  • Conduct industry-wide benchmarking studies and analyses
  • Collect and comb through data to provide reports and internal presentations on summarized, actionable insights
  • Find both detailed and big picture insights to push clients' industries forward 
  • Identify industry and marketing opportunities for applying to new technologies, products, services, and online campaigns 
  • Monitor and gather trends within industry across different service offerings (SEO, PPC, Social, Email, Creative, Web Development, Video)
  • Ensure quality and accuracy of outputs 

Job Requirements

  • 4-year college degree in Business, Economics, Engineering, Finance, or similar (high GPAs and top-tier schools preferred)
  • Extreme attention to detail and organization 
  • Advanced comfort level and knowledge of MS Excel
  • Strong work ethic and a "do whatever it takes to get the job done" attitude
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously
  • Comfort using and navigating analytical tools (experience with Google Analytics and Facebook Business Manager is a plus)
  • Experience with digital marketing (SEO, PPC, social media, etc.) is a plus

Benefits of Working for Blue Corona

We work hard, but we maintain a fun and family-like environment filled with social events, birthday celebrations, and free lunch EVERY Friday. Not only do we offer health, vision and dental insurance packages, our benefits include: 401k matching, a subsidized gym membership, HSA contribution, and generous holiday schedules and paid vacation time. We also love company swag (who doesn’t?). Our latest order consisted of Patagonia fleece jackets, Swell bottles, and Yeti tumblers. Don't you want to join our team before the next batch is ordered?

About Blue Corona

Founded in 2008, Blue Corona is a data-driven online marketing company that helps businesses accurately measure and track their advertising efforts to generate more leads and sales from the web. For each client, Blue Corona implements inbound internet marketing strategies such as pay per click (PPC) advertising, search engine optimization (SEO), online lead generation, ad tracking, conversion rate optimization, and website redesigns. Blue Corona was ranked on the 2012 Inc. 500 list and has placed on the Inc. 500|5000 every year since (2013, 2014, 2015, 2016, and 2017). The company has offices in both Gaithersburg, MD and Charlotte, NC.

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